chips.digital

chips.digital is a keyword-forward name — "chips" carries intrinsic meaning before any branding layer is added. At 5 characters the name sits in the short bucket — not ultra-premium, but comfortably in the zone where brandable startups shop. The phonetics are consonant-dense and choppy phonetically. In .digital the valuation compresses toward the commercial value of the SLD itself rather than the TLD premium. The Wayback Machine has no archived snapshots of the domain, suggesting it was parked or lightly used in any prior registrations. At DQS 49, the name sits in the mid band — not an automatic buy, but worth evaluating against a specific use case rather than on its own merits. Because the name is still in redemption (day 3 of 30), its future is largely controlled by whether the prior registrant pays the restore fee. Bottom line: evaluate this one against a specific use case you have in mind. Mid-band names don't sell themselves — they sell when the buyer is already looking.